Strategic advertising is critical for startups wanting to gain traction and drive growth. If you're a founder having a hard time to stand out to your product or business, it's time to move your emphasis from product development to advertising strategy. With the ideal approach, you can effectively reach and involve your target audience, ultimately d
B2B Marketing - Mark Donnigan
In today's fast-paced business world, B2B companies are under increasing pressure to shorten their sales cycles and increase their win percentages. One way to achieve these goals is by aligning marketing efforts with the buyer's journey.B2B marketers can serve the buyer's journey and reduce sales cycle times by aligning their efforts with the diffe
Marketing for Business to Business Selling and today’s Buyer’s Journey - Mark Donnigan Interview Startup CMO
In today's busy service world, B2B companies are under increasing pressure to shorten their sales cycles and increase their win percentages. One way to achieve these goals is by lining up marketing efforts with the buyers journey.One key aspect of the B2B buying journey is the awareness stage, where buyers become aware of a problem or opportunity a
Marketing for Business to Business Selling and the Buyer’s Journey - Startup Marketing Consultant Mark Donnigan
In today's fast-paced business world, B2B companies are under increasing pressure to shorten their sales cycles and increase their win percentages. One way to achieve these goals is by aligning marketing efforts with the buyer's journey.One key aspect of the B2B buying journey is the awareness stage, where buyers become aware of a problem or opport